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Complete 8 page APA formatted essay: Business context.Download file to see previous pages... Spectacles were in use since the thirteenth century, by fewer people then who required them for reading. Gr
Complete 8 page APA formatted essay: Business context.
Download file to see previous pages...Spectacles were in use since the thirteenth century, by fewer people then who required them for reading. Gradually several developments followed in the use of eyeglasses and in the styles and forms of the spectacles from the eighteenth and nineteenth centuries. The spectacles market can be seen to be growing as requirements of testing eyesight have increased, and with the availability of choices, people demand greater variety of styles and frames of spectacles. Spectacles market at the international level can be considered to be big, and it can be expected that growth in the developing countries would also increase in this industry (Davidson and MacGregor, 2008, pp.6-8). In the current market scenario, prescription spectacles are available not only in the high streets, but also online prescriptions are being introduced. However, these online prescriptions, despite offering customers with lower prices, are still unable to increase their share in the market. This report would, deal with the factors that may impact the online service to fail in spite of taking competitive measures.  . Selling of Products: Online or Offline:  . . . . . .In today’s world the internet is a very powerful tool with respect to its use in information technology, communication ability, gathering facts on innumerable topics of study, or products or services, and also for online shopping. It is a low cost mechanism, and faster and more flexible than any other communication facility (Miller, 2003, p.1). . There are several categories of products for which customers prefer online shopping than offline. However, the final purchase is generally preferred offline. Thus, even if customers view their choices through the internet, the ultimate purchase may not always take place online. This is mainly due to the different preference choices that customers have for different variety of products. Usually for products like clothes, health, or sports products, consumers prefer to buy offline, because there are many options available to choose the most suitable from, which either would not be available through the internet, or customers may not be comfortable with the process. On the other hand, in case of air, or railway tickets, or similar necessities, consumers would not mind an online purchase. (Haugtvedt, Machleit and Yalch, 2005, p.378).  . . . . . .It can be categorized in this manner – .products that are high-feel, like garments, sports goods, grooming items, are preferred to be shopped offline which allows the products to be handled and examined personally before they can be purchased. Low-feel products like railway tickets, computer software, etc. are often preferred for offline shopping. Although online shopping has several benefits, yet it also has certain disadvantages. For example, to obtain the actual sales, an offline facility would be required. This would ultimately mean that an association may be needed among online and offline services to provide the consumers with their preferred sets of products (Haugtvedt, Machleit and Yalch, 2005, pp.382-384). Thus, if the prescription spectacles market in the United Kingdom is considered, it can be understood that even if the online service is providing customers with lower prices than the High Street optical shops, yet there are possibilities of failure in the business or in gaining market share. The possible reasons would be discussed. Prescription Spectacles:  . . . . . .The range of vision is different for different individuals.
