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Complete 9 page APA formatted essay: Toyota Motor Corporation: History and Brief Overview. .The Land Cruiser made an entry in the US market in 1957. Within a decade, Toyota established itself as t
Complete 9 page APA formatted essay: Toyota Motor Corporation: History and Brief Overview.
 .The Land Cruiser made an entry in the US market in 1957. Within a decade, Toyota established itself as the major company in the US. Till the 80s, Toyota products were known for their simplicity, economy, and utility. In 1984, Toyota entered into a joint venture with GM called New United Motor Manufacturing (NUMMI) in the US. According to Toyota.com, Toyota’s produces 1,334,160 units, annually, in the US. It employs 36,632 employees in the US and there are 1486 dealerships of the company in the country.
The first independent. Toyota plant was established in the US, by Fujio Cho, in 1988. Today, Toyota has manufacturing and assembly facilities in 22 countries. Hiroshi Okuda is the current chairman of Toyota and Katsuaki Watanabe, is the president. The famed Toyota Production System was launched in the 1950s by legendary Taïchi Ohno and Shigeo Shingo.
By, 1985, there emerged a movement in Toyota to compete in the luxury segment of Mercedes, and BMW. In 1987, the final Toyota design was approved by Lexus. The first LS 400 luxury sedan rolled out in 1989. It proved the total self-reliance prowess of Toyota. Toyota had accomplished another wonder and without external aid. Lexus is a landmark achievement in innovation and self-reliance. Prius is the hybrid. petrol and electric car, another of Toyota’s home-grown excellence is slated to be launched soon.
Supply chain management of Toyota begins from the customer pull mechanism. Customer remains the epicenter of production, sourcing, and supply of a Toyota product. Toyota’s trust can be traced to 1951, but its actualization occurred in the 70s and 80s when the world first acknowledged the supremacy of the Japanese cars in general and Toyota in particular.
