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Components of Macroenvironment (General Environment) 1. Demographic Environment 2. Economic Environment 3. Natural Environment 4. Technological...
III. Components of Macroenvironment (General Environment) 1. Demographic Environment 2. Economic Environment 3. Natural Environment 4. Technological Environment 5. Legal-Political Environment 6. Cultural Environment ++Video Case 3.1Netscape Navigates a Changing Environment (6 min.) IV. Audio: 2003 Mercuries #`10 Target Market What Would You Do? B. Carrolls Pyramid of Corporate Social Responsibility (CSR): 1. Economic responsibilities 2. Legal responsibilities 3. Ethical responsibilities 4. Philanthropic responsibilities vs. Lantos Three Types of CSR: 1. Ethical CSR 2. Altruistic CSR 3. Strategic CSR
