Compose a 1500 words essay on The strategic thinking, decision making processes, management/organisational structure and business environment for Vodafone. Needs to be plagiarism free!Download file to

Compose a 1500 words essay on The strategic thinking, decision making processes, management/organisational structure and business environment for Vodafone. Needs to be plagiarism free!

The communications industry has been primarily driven by upspring of new technology developments day in day out and this has enabled the expansion of the market potential. The volatility of the telecommunication market has seen the fluctuating fortunes of Vodafone, a company that has for some time been recovering after a torrid couple of years but it is now the biggest wireless operator and one of the largest companies by market capitalisation. It is a multi-national company with influence extending all over the world having stakes in Europe, Japan, Germany, United Kingdom, America, and Asia/Pacific region, Africa as well as the Middle East. It has not been a smooth sailing for the company as the industry is suffering from the collapse of the dot-com collapse and Vodafone has been seen to pair investments in order to survive. Further, the overall slump in the value of technology stocks has deteriorated bigger players in the industry such as Deutsche Telekom and British Telecom each seeing nearly half of their market value disappear. This imposed pressure to the firms for cost reduction that was further reinforced by increasing debt levels, slashed credit ratings and uncertain revenue projections. Fierce competition in the industry has lead to high drops in revenue collections and the rapid technological developments from the traditional voice telecommunications are decreasing at an increasing rate. It is though anticipated that an increased revenue collection will result from the growth of data traffic through computer files, video, graphics and even voice that has been converted to digital computer language as most of the business to consumer internet services would eventually be sold over mobile phones as opposed to personal computers or television sets. At present, this data traffic is estimated to be most driven by the use of Short Messaging Service and soon it is expected to overtake voice traffic in being the contributor of revenue to the mobile operators (Dodourova, 2003). The industry has further been seeing the convergence of media and wireless communication through the internet that allows the bundling of a variety of new services and the enlargement of the mobile communications market. Of much more concern is the developing competition emerging between internet service providers and mobile operators in exploiting distinct advantages such as brand and experience developed on the World Wide Web. The companies in this industry face the challenge of developing multiple strategies in order to compete in the market segments as players are force to stretch beyond their main businesses and existing capacities. Thus they take actions to form relationships that are derived at taking advantage of the available resources, improving as well as developing capacities and ensuring extension of their boundaries and taking the shortest time possible to market. In the rapidly changing telecommunication environment, Vodafone has collaborative relationships and strategic behaviour in ensuring further growth.