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Compose a 1750 words assignment on the evaluation of a particular e-commerce application. Needs to be plagiarism free!

Compose a 1750 words assignment on the evaluation of a particular e-commerce application. Needs to be plagiarism free! The current paper refers to the examination and the evaluation of a particular e-commerce application, the website of Dixons, a firm that is established in the UK but has also a significant presence worldwide. The particular aspects of the firm’s websites will be analyzed and explained trying to identify any weaknesses and suggest appropriate solutions. At the same time, the value of the website for the firm’s performance will be identified highlighting all its advantages and strengths especially towards the firm’s competitors in the same industry. A short reference to the main aspects of e-commerce as a marketing tool has been considered as necessary in order to understand the role of the website in Dixons’ success.

The use of e-commerce applications by modern firms in order for the latter to improve their performance and expand their activities worldwide is a common phenomenon. In accordance with Afuah et al. (2000, 15) there are four basic types of companies that use the Internet in the core of their business: (1) e-commerce companies that sell goods over the Internet. (2) content aggregators who gather and display content from multiple sources. (3) market makers that act as intermediaries or conduct electronic markets. and (4) service providers who furnish Internet-based services’. It is clear that e-commerce applications can be appropriate for all firms that operate within the modern market. There can be no limitation for e-commerce applications available to firms around the world: all firms – no matter of their size – can enter the particular area and incorporate e-commerce applications in their activities but only under the terms that they&nbsp.have the necessary funds in order to respond to the needs of these applications (including the losses from a potential failure of the specific e-commerce application, especially at the first stages of its development).

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