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Compose a 2250 words essay on Managing Airline Operations: Singapore Airlines and Essayjet. Needs to be plagiarism free!Different airlines around the globe used to target different groups of target cu
Compose a 2250 words essay on Managing Airline Operations: Singapore Airlines and Essayjet. Needs to be plagiarism free!
Different airlines around the globe used to target different groups of target customers. Low-cost airlines used to target price-sensitive passengers. Premium and luxurious airlines used to target the people who are concerned about the quality of service and luxurious amenities within the airlines. The demand and needs of target customers generally differ from an individual to another due to different external and internal parameters. Airlines generally try to implement unique operation strategies in order to satisfy the needs of the passengers. These are known as the principal inputs. Safe and satisfied landing of the passengers to the desired destination is known as principal output.
The global airline industry can be characterized by several factors, such as commoditization of offerings, intense industry rivalry, and overcapacity. In spite of all these mentioned characteristics, it is true that this particular industry is highly potential and maintaining a constant growth rate throughout the years. Singapore Airlines and EasyJet are considered as two leading and profitable airlines. Singapore Airlines positioned itself as a premium airline with excellent passenger service level and high innovation level. On the other hand, cost-sensitive people are the major target customers.
Singapore Airlines is one of the popular and most profitable airlines. This airline always tries to integrate innovation and excellence in the business operation process to attract premium passengers. It is true that the global airline industry is becoming highly competitive.
