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Compose a 2250 words essay on The BlackBerry Limited: Business Organizational Challenge. Needs to be plagiarism free!Its collective portfolio is often used by virtually thousands of consumers as well
Compose a 2250 words essay on The BlackBerry Limited: Business Organizational Challenge. Needs to be plagiarism free!
Its collective portfolio is often used by virtually thousands of consumers as well as corporations all over the world. However, in recent times, The BlackBerry Corporation has suffered setbacks due to its aggressive business rivals in the high-tech industry. The first BlackBerry appliance was released into the market more than a decade ago in 1999. This appliance was essentially a two-way pager which was then considered to be a novel product because all other mobile appliances of the day only allowed for one way communication. The first BlackBerry also made it possible for the receivers of messages to be able to respond to them. In 2003, the BlackBerry Corporation launched the contemporary smartphone which had additional functions such as web-browsing, the reception of emails and the use of text messages. This greatly enhanced the image of BlackBerry phones because the use of e-mail was beginning to grow in popularity. According to Reuters (2011), there were many people who wanted to be able to access their email accounts without necessarily having to turn on their computers. The launching of the BlackBerry resulted in increased research in other high-tech companies which were invested in generating phones that had identical functions as the BlackBerry. These newcomers would adversely affect the performance of the BlackBerry Corporation as the business rivals effectively began to steal its market. The ensuing competition, along with technological advancements that were commenced by business rivals, would effectively result in the sidelining of the BlackBerry Corporation for the majority of the decade. The BlackBerry soon sported the modern additional functions such as the addition of apps, a multimedia player and even a digital assistant (Reuters, 2011). .
