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Compose a 2500 words assignment on the company brand. Needs to be plagiarism free!
Compose a 2500 words assignment on the company brand. Needs to be plagiarism free! Taking its name from a character in the novel Moby-Dick, Starbucks is the largest coffeehouse company in the world, from a small Coffee shop in Seattle 36 years ago its has developed itself to own 7521 self-operated and 5647 licensed stores in 39 countries. Surveys have shown that is the most successful and admired company in United States today, it has revolutionized the way Americans used to view Coffee and rejuvenated the drinking experience into a lifestyle, a trend that has been a successful social epidemic, as Gladwell puts it, for the past two decades.
Starbucks' success has been attributed to a number of factors apart from the ones mentioned above, the theories put forward by Malcolm Gladwell are well suited to its case as it had a number of Connectors, Salesmen, the stickiness factor and the power of context all played a major role in it turning out to be a successful trend. Starbucks Connectors and Salesmen involve some big names like the Pepsi Cola and McDonalds.
The story of Starbucks represents one of the classical American commercial success stories where three college friends used to meet from time to time to discuss the potential business venture to initiate.
