Compose a 3000 words essay on Business report for markting. Needs to be plagiarism free!The major findings revealed that though Barns Hotel has sound operational policies in place, its capacity may no

Compose a 3000 words essay on Business report for markting. Needs to be plagiarism free!

The major findings revealed that though Barns Hotel has sound operational policies in place, its capacity may not be able to cope with the demand for products and services that is likely to result from this event. The findings also revealed that the hotel industry is characterised by stiff competition. As such, the following recommendations have been suggested for the organisation during the period of the Olympic Games: Increase operational capital as well as inventory so as to be better positioned to meet the quantity of food and beverages demanded by customers since the number of people who are likely to visit the place will be huge. The hotel should beef up the number of employees especially in the catering department during this period. It is also recommended that the organisation should attempt to satisfy different tastes of people from different places during the period of the games so as to the able to attract many customers. Table of contents 1.0 Introduction 3 2.0 Background of the organisation 4 2.1 Objectives of the report 4 3.0 Findings from PESTEL analysis of Barns Hotel 5 3.1 Political 5 3.2 Economic 6 3.3 Sociological 6 3.4 Technological 7 3.5 Environmental 7 3.6 Legal 8 3.7 Summary of findings from PESTEL analysis 8 4.0 findings from Porter’s five forces model 8 4.1 Entry of competitors 9 4.2 Threat of substitute 9 4.3 Bargaining powers of buyers 10 4.4 Bargaining powers of suppliers 10 4,5 Rivalry among existing players 10 4.6 Summary of findings from Porter’s five forces model 11 5.0 SWOT analysis 11 6.0 Operations 12 7.0 Human resources 13 8.0 Recommendations 13 9.0 Conclusion 14 References 16 1.0 Introduction In most cases, the environment in which the organisations operate is characterised by various external factors and these have a bearing on the overall performance of the organisation. Lancaster &amp. Reynolds (1999) suggest that marketing audit and environmental scanning are important aspects in business that need to be continuously carried out so as to enable an organisation to be better positioned to keep pace with the changes that may take place in that environment. Analysing the internal environment of the organisation is also important to ensure the viability of the organisation. Some changes in the environment like hosting of big sporting events are not permanent but effective organisations can capitalise on them to get a good market share. For instance, Bedfordshire has been presented with a lucrative opportunity to host the 2012 Olympic Games. Indeed, this is an international event that is likely to result in a boom of business across different sectors of the economy in the host country. Against this background, this report seeks to critically evaluate the impact that the 2012 Olympic Games could have on Barns Hotel in Bedfordshire and what the organisation will need to do in preparation for the Games. The report will seek to focus on three business elements namely: business environment, human resources and operations. The analysis of the business environment will be done using PESTEL analysis, Porter’s Five Forces model as well as Swot analysis. The report starts by outlining the background of the organisation in order to get a clear understanding of the nature the business is involved in.