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Compose a 3000 words essay on The 5 Gaps Model for Proper Drawbacks Identification in Retail Services. Needs to be plagiarism free!A fashion retail store Primark is famous because they sell their item
Compose a 3000 words essay on The 5 Gaps Model for Proper Drawbacks Identification in Retail Services. Needs to be plagiarism free!
A fashion retail store Primark is famous because they sell their items of clothing at budget end prices of the market.  .This is the main reason for the success of Primark as they supply their sources cheaply. The clothing they have is of simple fabrics and designs. Sizes of the clothes are of the standards sizes and they make it in bulks with different types of varieties.
These are some of the brands of Primark:
- Atmosphere — Women wear/footwear. .
- Active - menswear. .
- Backswing - Women and men’s sportswear.
- Butler & Webb — formal menswear. .
- Cedarwood State — casual menswear. .
- Denim Co. — women wear, casual men's and children’s wear. .
- Early Days — baby wear (newborn-23mnths). .
- Essentials - basic cheaper items. .
- Girl 2 Girl — young girls wear (2yrs-7yrs).
- Limited Edition — women weaк. .
The main competitors of Primark are all the fashion retail stores such as Marks and Spencer, John and Lewis, Zara’s and other such brand retail stores. The difference between Primark and its competitors are that Primark has adopted a low-cost strategy in fashion retailing and its competitors are high priced. John & Lewis and Marks & Spencer are struggling to stay in the tough market competition while Primark is in a stable position because of its low-cost strategy applied to its products.
The phenomenon of service quality has been of quite an interest to researchers (Wisniewski and Donnelly, 1996) as it is one of the main elements for the success of any service-oriented or product orients organization. The type of services provided by the organization is at times very difficult to measure as service is an intangible thing (Wisniewski, 2001).
There have been many definitions discussed on the term service quality and the most common ones are the service quality is the meeting of the expectation of the needs of the customers (Lewis and Mitchell, 1990). It should be strongly adhered by all organizations that they should constantly work upon improving their service quality so that they can attain a large customer base.
The type of services provided by the organization has to be valued against the perceived service by the customer. In other words, it is the difference between the expectations of a customer of the service and the perceived service (Asubonteng et al., 1996). All service organizations need to match up to the expectation level of the customers so that they have a good perception level of the organization. .  .
If the customers have expected very high and the performance is not up to the level, then dissatisfaction is observed from the customer (Parasuraman et al., 1985). Organizations need to constantly work upon improving their standards of service delivery so that they can attain a high level of customer satisfaction from their valuable customers (Dotchin and Oakland, 1994).
