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Compose a 3500 words essay on EFG Eurobank Corporate Strategy. Needs to be plagiarism free!More recently, strategy implementation has been heralded as the key to corporate strategic success (Ulijn and
Compose a 3500 words essay on EFG Eurobank Corporate Strategy. Needs to be plagiarism free!
More recently, strategy implementation has been heralded as the key to corporate strategic success (Ulijn and Amant, 2000).
However, corporate strategy regardless of how elegantly conceived, how comprehensive its scope, or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued and acted upon by a variety of key corporate stakeholders. Employees must understand, accept and internalise corporate strategy if the strategic blueprint is to be transformed into positive strategic results. Suppliers, strategic partners and customers must have a basic understanding and appreciation of the firm's strategic direction if these stakeholder relationships are to flourish and be productive. The financial community must be aware of a company's strategic intentions in order to properly evaluate a firm's current value and prospects for the future. Only when the corporate strategy message is communicated in a clear, concise, timely and persuasive manner to key corporate stakeholders does the firm have an opportunity to achieve competitive advantage.
This paper will serve as an explanation of what Corporate Strategy meant.
