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Compose a 3500 words essay on Ford Motor Company: A Decade-Long Trend toward Diminished Profitability. Needs to be plagiarism free!Download file to see previous pages... The report identifies whether
Compose a 3500 words essay on Ford Motor Company: A Decade-Long Trend toward Diminished Profitability. Needs to be plagiarism free!
Download file to see previous pages...The report identifies whether Ford's current cash crises are the result of managerial incompetence or whether the firm's current marketing strategies are adding detriment to the firm's financial position.
Ford Motor Company, one of the world's largest automakers, is facing a considerable decline in profitability, which has been slowly eroding the firm's cash position over the last decade. Sales of its light trucks, including sports-utility vehicles (SUV) and many of the company's trademark vehicles, such as the F150, are substantially down. Analysts are somewhat divided in terms of identifying the root causes behind this slip in profitability, with some experts citing gross managerial incompetence and others suggesting that many uncontrollable, external factors are directly related to the company's negative financial position today. During the 1990's, Ford experienced above-satisfactory sales of its light trucks division products, which had made the company a firm worthy of benchmarking in its overall operational and marketing strategies. However, in 2007, the company is plagued by diminished product sales, higher overhead costs, continuously rising fuel costs, and a questionable marketing strategy under new executive leadership.
