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Compose a 750 words essay on Panera Bread Company: Rising Fortunes. Needs to be plagiarism free!Most of these strategies involve, distinct menu development, continuous market expansion through franchi

Compose a 750 words essay on Panera Bread Company: Rising Fortunes. Needs to be plagiarism free!

Most of these strategies involve, distinct menu development, continuous market expansion through franchisees and joint ventures, commitment to quality assurance, word-of- mouth promotions proper use of store locations with attractive displays of its products to create stronger brand image, retaining experienced employees and obtaining the benefits of most advanced Management Information Systems. Therefore, it can be observed that the company intends to play aggressively in the increasingly competitive market applying these strategies (Repetti and Vincellete, “Panera Bread Company: Rising Fortunes).

Contextually, it is essential for the company to focus on continuing with its innovative strategies and differentiation initiatives to preserve its unique leadership position in the industry. It becomes more vital owing to the inclusion of various small, medium, large, national as well as international players in the industry offering variety of bread based products to a homogeneous set of customers.

One particular strategy, which the company is able to perform well, is the preservation of its age-old recipe in manufacturing breads which not only serves its customers with a unique taste, but also differentiates it from other brands in the market. Suggestively, the company must continue focusing on this particular aspect to obtain and sustain greater competitive advantages in future, benefitting Panera with a unique and well-recognized brand image.

2. HOW IS PANERA DOING? IN PANERA’S CASE, WHAT PERFORMANCE RATIOS/TRENDS ARE MOST IMPORTANT TO YOU? WHY? WHAT DO THEY TELL YOU? BE SPECIFIC. BE SURE TO SHOW YOUR CALCULATIONS. BE SURE TO BENCHMARK. EXCEPT FOR BENCHMARKING, PLEASE CONFINE YOUR ANALYSIS TO DATA PRESENTED IN THE CASE.

Evidences in the case reveal that Panera has been actively involved in gathering a larger customer base, which was possible with the virtues of its innovative

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