comprehensive marketing

In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:

  1. Health Care Organization Profile (Due Module 2)
  2. Communication Plan
  3. Marketing Plan
  4. Community Collaboration Plan 

For Part 2 of the final project, you are to develop communication strategies and write a communication plan for your health care organization. 

Part 2, the Communication Plan should include the following components: 

  1. Types of internal and external communication networks
  2. Stakeholder analysis
  3. Media methods
  4. Tag lines, logos, photos, etc.
  5. Letterhead, newsletters, etc. 

For Part 3 of the final project, you are to conduct a market analysis for your health care organization and develop a marketing plan. The market analysis should address the following:

  1. External environmental analysis
  2. Internal environmental analysis
  3. Strategic choice and strategic goals
  4. SWOT analysis
  5. How will marketing initiatives involve cross-functional team members?
  6. How and when will marketing strategies be evaluated?

For Part 4 of the final project, you are to develop a community outreach plan for your health care organization. The community outreach planshould answer the following questions:

  1. What methods will be used to engage the attention of and involve community members in the accomplishment of your organization’s goals?
  2. How will community diversity issues be addressed? 
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Answer:

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    Attached: Health Care Organization Profile.docx

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