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Conduct a case analysis for Corona Beer (Modelo) (Case #13, C-248) and prepare a 4 - 5 page report to complete the following: Identify and discuss...
Conduct a case analysis for Corona Beer (Modelo) (Case #13, C-248) and prepare a 4 – 5 page report to complete the following:•Identify and discuss the trends in the global beer markets.•Discuss Modelo’s international expansion was made possible through strategic partnerships with experienced distributors in local markets.•Identify and discuss the next foreign market that Modelo should enter and with what strategy.•Discuss the challenges that Modelo faces its competitors InBev, and how it might respond strategically to the industry giant.•Discuss where or not Modelo should diversity its business. If so, what business should it enter and why?
