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QUESTION

Connecting with Customers Through Social Media

Social media has changed the way that companies do business and interact with customers; it has also changed how customers interact with and provide feedback to companies. For this assignment, you need to identify one popular social media website and select a company that utilizes this site on a regular basis to interact with its customers. Then, write a 1-2 page paper that addresses the following:

  • Review the company's page on this social media site and explain how they use the site to provide customer service, respond to customer concerns, and highlight customer satisfaction.
  • Based on your review, provide an example of one situation where the company used the site to address a customer concern or complaint.
  • Finally, describe some specific ways that you would use social media to enhance customer service and improve communication with customers if you were in charge of customer service for the company.
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