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QUESTION

Consider two mutually exclusive new product launch projects that X Co. is considering. Assume the discount rate for the company is 15%. Project A:

1. Consider two mutually exclusive new product launch projects that X Co. is considering. Assume the discount rate for the company is 15%.Project A: Initial investment of $450,000; five years of economic life; cash flow of $160,000 per year.Project B: Initial investment of $200,000; five years of economic life; cash flow at year 1 is $80,000; each subsequent year cash flow will grow at 15% per year.Recommend the best project in terms of the above analysis, identify which method or methods are better in this particular case to help you decide between the two alternatives, and explain your answer.

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