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Consult a variety of online news sources to find a current news article about marketing.
Consult a variety of online news sources to find a current news article about marketing.
Select one of personal interest related to course topics including IMC, segmenting, targeting, branding, positioning, advertising, public relations, or social media. Possible news sources include eMarketer
(Links to an external site.)
Links to an external site.
, Advertising Age
(Links to an external site.)
Links to an external site.
and the American Marketing Association
(Links to an external site.)
Links to an external site.
.
Briefly summarize the article, and explain the following in a two-page APA formatted report:
- Why is the content of your news article important and relevant to the course?
- What are the implications of the article for business managers?
