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Consumer Behavior People Have a tendency to more effectively remember ads that are unusual than ads that are not. Why?

Consumer BehaviorPeople Have a tendency to more effectively remember ads that are unusual than ads that are not. Why? What is this phenomenon Called.

Q. People Have a tendency to more effectively remember ads that are unusual than ads that arenot. Why? What is this phenomenon called?Answer: People Have a tendency to more effectively remember...
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