Country Research Assignment IV Entry Strategy for South Korea Considering the aspects of 1) production and 2) marketing of introducing the product

Country Research Assignment IV Entry Strategy for South Korea

 Considering the aspects of 1) production and 2) marketing of introducing the product into the country, what are your major advantages and disadvantage as an American investor? This is another chance for your group to review your previous assignment about opportunity and threat to summarize your analysis on the country.

 Identify an ideal entry mode and explain how this entry mode can best leverage your advantage and disadvantages as an American investor.

 Reference Chapter 14, what aspects of host country culture do you expect to influence your promotion strategy? How will you tailor your promotion strategy accordingly?

 Reference page 362 regarding the five types of communication strategy (i.e. production/communication extension, product extension/communication adaptation, product adaptation/communication extension, product/communications adaptation, product invention). Which strategy will you use in the host market and why?