COURSE MATERIALS: Please read the following sections contained in the online textbook Boundless Business: Marketing and the Customer Relationship https://courses.lumenlearning.com/boundless-business/c

COURSE MATERIALS:

Please read the following sections contained in the online textbook Boundless Business:

Marketing and the Customer Relationship

https://courses.lumenlearning.com/boundless-business/chapter/customer-relationships/

Marketing Communications

https://courses.lumenlearning.com/boundless-business/chapter/marketing-strategies/

ASSIGNMENT:

1. Describe in detail the importance and role of marketing in an organization.
2. What is the marketing mix? What are the four elements of the marketing mix?

Requirements:

Minimum Page Length – 1 full-page (excluding title/header and reference list); 12-point Times New Roman; double spaced; and page numbering.