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Create a 1 page essay paper that discusses Pricing Analysis 1 VO.Hence, greater number of substitutes would result in greater competition. Therefore, rather than implementing a price cut which is an i
Create a 1 page essay paper that discusses Pricing Analysis 1 VO.
Hence, greater number of substitutes would result in greater competition. Therefore, rather than implementing a price cut which is an imperfect way to attract customers. the company can offer a discount (Lacobucci, 2009, 111).
The company should keep a discount offer of 5%, the proposed price reduction, for a limited time period and monitor its sales. If the sales are higher as expected during that particular period then it can proceed with the price reduction, and hence enhance its sales and market
