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Create a 1 page essay paper that discusses Starbuck competitive advantage.Download file to see previous pages... Starbuck has committed customers because it serves coffee that has powerful and pleasan
Create a 1 page essay paper that discusses Starbuck competitive advantage.
Download file to see previous pages...Starbuck has committed customers because it serves coffee that has powerful and pleasant aroma which is distinctly unique and facilitates relaxation. Their unique technique of roasting and preparing coffee has competitive edge over their rivals. They get their coffee beans from far off exotic places like Brazil, Arabia etc. which has distinct taste. They grind fresh beans to prepare coffee as per the taste of the individuals. At Starbuck, people interested in coffee can expand their knowledge about it because Starbuck likes to educate people regarding the merits of good coffee. Indeed, the Starbuck coffee drinks are now served through espresso bars and takeaway outlets that prepared to satisfy the tastes of their individual customers. This is why Starbuck has been able to maintain its niche position in market. (words: 242) Reference Starbuck.
