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Create a 1 page page paper that discusses eharmony. eHarmony eHarmony’s position in the market made it a target among other companies that tried to cash in on the match-making business. The manner in
Create a 1 page page paper that discusses eharmony. eHarmony eHarmony’s position in the market made it a target among other companies that tried to cash in on the match-making business. The manner in which they approached this affair made it harder for eHarmony to maintain some of the clients it had acquired over the years, and the potential ones were also slowly slipping away into other personals sites. It was easier for people to join and find people on these other sites as compared to eHarmony, which meant that a lot more people would opt for the shortest route to get mates online. The short registration process allowed people to register and specify what they were looking for, and feedback would allow them to be part of the revolution (Piskorski, Halaburda and Smith 9).
The fact that some of eHarmony’s competition had other online businesses made the business base a little trickier. Match, considered as eHarmony’s major competition, had other online businesses that people trusted and relied on for various activities. This worked toward increasing the customers that embraced their services. The expansion the company worked on overseas made it easy to acquire customers from different regions. The competition also focused on services and products that were similar to eHarmony (Piskorski, Halaburda and Smith 11). This made the company face serious competition like it had not witnessed during its inception.
Waldorf would have to go for the final option. The rapid expansion option would work toward broadening the consumer base the company already has. The fact that they would have to venture into a different region may ensure that their products and services are accepted by more people seeking short and long term preferences when it came to courting and srelations. The final option also assumes that failure to expand might allow competitors in the same business to capitalize and eventually, lock them out of that market (Piskorski, Halaburda and Smith 14). The patterns recorded in the US can be used because people tend to emulate what happens in the United States. However, a more research must be conducted to find out the exact patterns that may be exhibited in these new regions.
Work Cited
Piskorski, Mikolaj J., Hanna Halaburda, and Troy Smith. Case Study: eHarmony. Harvard: Harvard Business School, 2008. Print.
