Create a 11 page essay paper that discusses Marketing Ethics Master.Mcdonald's and other chains have drawn criticism for far pitching their high fat, salt laden fat to low income inner city residents.

Create a 11 page essay paper that discusses Marketing Ethics Master.

Mcdonald's and other chains have drawn criticism for far pitching their high fat, salt laden fat to low income inner city residents.

Internal documents from Reynolds and Brown and Williamson Tobacco Corporation have revealed the extent to which these companies target black youth's age 16 to 25,

particularly with their menthol brands.

Not all attempts to target children, minorities, or other special segments draw criticisms. Colgate Palmolive's Colgate junior Toothpaste has special features designed to get children to brush longer and more often. Golden Ribbon Playthings has developed a highly acclaimed and very successful black character doll named "Huggy Bean" to connect minority consumers with their African heritage. Other Companies are responding to the special needs of minority segments and children. Thus the issue is not who is targeted but rather for how and what.

Issues over truth and honesty. In the 1940's and 1950's, tobacco used to be advertised as promoting health. Today an advertiser who fails to tell the truth not only offends against morality but also against the law. However the law permits "puffery".