Answered You can hire a professional tutor to get the answer.
Create a 11 page essay paper that discusses Plan to Promote the Broadway Cafe.I have inherited a coffee shop by my grandfather which was established in 1952 and was a local hotspot for many years. The
Create a 11 page essay paper that discusses Plan to Promote the Broadway Cafe.
I have inherited a coffee shop by my grandfather which was established in 1952 and was a local hotspot for many years. The name of the Coffeehouse is the “The Broadway Cafe”. The café is located in downtime where I live. It offers many special kinds of coffees, tea, home-based sandwiches, soups, salads, and a full-service bakery.
Over the last five years, business has been dilapidated steadily.  .My grandfather was a specialist in running the cafe but it is not operated in the capacity of current technology trends and procedures. There are no computing devices in the café which may enhance the café operations and procedures. The information of the customers and orders is stored manually. My grandfather knows the entire customer information by name and he possesses a sharp mind. Even the recipes of baked goods and soups were also stored in my grandfather’s memory. The supply chain management is manually recorded in a notepad along with the salaries of all staff of the café. Information regarding the marketing coupons is also stored in the notepad.
The analysis related to competitors in the area needs to be carefully analyzed before setting up a strategic plan. The competitive advantage is the conclusion of the unique strategy of the café which cannot be adopted by the competitors. The unique strategy includes customer loyalty at its best which also a vital element for a successful business. An easy definition of Competitive advantage is available on a www.business dictionary which states ”Superiority gained by a firm when it can provide the same value as its competitors but at a lower price, or charge higher prices by providing greater value through differentiation.”. For entering “The Broadway Cafe” in a new demanding industry, Michael Porter’s five forces model will assist in the evaluation of the challenges. The model will assist to conclude the relative attractiveness of an industry. In Fig 1.1 Michael Porter’s five forces model is illustrated.
