Create a 12 pages page paper that discusses analysis of the marketing communications campaign of fmcg brand of heineken.

Create a 12 pages page paper that discusses analysis of the marketing communications campaign of fmcg brand of heineken. Fast moving consumer goods (FMCG) can be defined as the sector that includes foods as well as dairy products, wine, conventional foods, pharmaceuticals, packaged and nonpackaged goods among others. FMCG is alternatively also known as Consumer Packaged Goods (CPG). FMCG plays a very vital role in a country’s economy. FMCG stands as one of the largest industries in terms of the role, the market size, the tax paid to the government and the number of employees. FMCG goods are essentially consumed at usual intervals. Purchasing, selling, financing, and marketing are a few of the important roles played by the FMCG industries (Economy Watch, 2010).

Heineken is one of the leading fast-moving consumer goods companies. To be precise, Heineken is one of the world’s leading or premium beer brands. It is a Dutch Brewing Company founded in 1864 by Alfred Heineken. It can be identified that Heineken’s story started 140 years ago in 1864 when Adrian Heineken occupied a small brewery in Amsterdam. Since then, Heineken’s four-generation families expanded the brand throughout Europe and the world. Heineken’s principal brands are Heineken and Amsteel. Heineken continues to reinforce its brand through innovation in the field of marketing, packaging, and production (Heineken Romania, 2007). It holds the world’s most important brand portfolios and is one of the greatest, strongest and also independent brewers. It is world’s one of the most esteemed international premium beer brands. It is available throughout the world. Heineken has over 250 brands available in 70 countries. The brand covers a strong market position for its high quality. The organizational structure of the Heineken Company is very strong and decentralized.&nbsp.It works mainly on two brand logos i.e. Authenticity logo and Star Heineken logo. Authenticity logo signifies the brewing quality, accuracy, and genuineness.