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QUESTION

Create a 14 pages page paper that discusses developments in retail services and retail marketing and promotion.

Create a 14 pages page paper that discusses developments in retail services and retail marketing and promotion. An overdraft facility from the bank is used for interim cash shortage. Debts are usually secured against the company’s assets.

Equity is another common form of debt. By floating shares of the company in the market, a substantial amount of debt can be availed from the market. But it will again depend on the company’s portfolio, growth prospects, a profile of the promoters, and the present financial situation of the company.

management, the potential of the product, and its brand strength. Also, the external factors like competition and the product’s market share is also an important part while determining the growth of the company.

The retail sector also attracts various types of grants and funding options from the retail sector associations and committees. And if the retail business is in the rural sector, then the government has several funding schemes which boost the company.

A retail business is not dependent only on the external finance options, but also has access to internal financing. There is always some internal sources of funding, which is essential during the initial start-up or during the lean phases when the external finances run dry.

Almost all retail business has access to internal finance and this can mostly be achieved by streamlining operations and by increasing the efficiency of the business. This enhances the working capital.

A retail business is based only on sales and only sales. But at the same time, the volume of sales is also unpredictable. This creates the problem of unbalanced business. It will be really great if one can forecast future sales. This can now be done with the latest technologies and mass of historical databases.

2. Secondly, the conversion rate needs to be analyzed, the basis for the advertisement and marketing efforts given into the business. The idea is to understand how much result is derived against the effort given.

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