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QUESTION

Create a 14 pages page paper that discusses it and entrepreneurship strategies for success.

Create a 14 pages page paper that discusses it and entrepreneurship strategies for success. The website will use social networking sites such as Twitter and Facebook as a marketing tool in order to draw considerable attention to people seeking dental care. The website will undertake a product differentiation strategy in the form of discounts to face the intense competition prevailing in the marketplace. The projected profit before tax is calculated to amount to £81200 for the first year. Besides, ample scope for its growth is expected in the years to come.

The business idea is to design a website that will be providing detailed information about dentists in the United Kingdom. The website will offer a wide range of information to customers that will be worthwhile for them in order to acquire transparent and relevant ideas pertaining to different aspects including locations, prices, and other relevant features offered by the private and cosmetic dentists. The website will provide customers with easy and simple navigation wherein they will be able to gather needed information at a single mouse click. The key element of the website will be superior customer service and fast delivery of information without many complexities. The website will also ensure that customers visiting the site are offered with unique experience and relevant information that would assist them to select dentists based on their needs and price affordability.

The website will serve as a local search engine and its target customers will include every individual seeking information regarding private and cosmetic dentists irrespective of demographic and income differences. The underlying principle of this search engine will be that it will be predominately focused upon offering information surrounding private and cosmetic dentists. The homepage of the website will display the name list of dentists along with their contact information including clinic locations and phone numbers.

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