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Create a 2 page essay paper that discusses Marketing Analysis.(Anonymous, 2013)The marketing campaign of the memorial hospital is done using social media (facebook, twitter and YouTube), websites and
Create a 2 page essay paper that discusses Marketing Analysis.
(Anonymous, 2013)
The marketing campaign of the memorial hospital is done using social media (facebook, twitter and YouTube), websites and print media as media channels. This marketing campaigns focuses on the on the marketing mix and the target market of the organization. This media channels are used to advertise the services that the hospital offers such as Addictions , Allergies and Rheumatology, Back, Neck and Spine Care, Behavioral Health ,Blood Disorders and Diseases , Care, Burn ,Cancer Care and Health. The hospital has used the media channels and this can be analyzed as follows. (Mark, 2012)
I. Social media. This has mostly used by the hospital to reach a specific group. The social media which include the usage of facebook twitter and YouTube is usually commonly used by a large number of people across the globe. The hospital has used the social media at a smaller extend. This can be seen in the small number of followers in the twitter and facebook.The YouTube downloads also reveals a small number of customer accesses. The hospital uses this social media to target the youth group.
II. Websites. The company has effectively used the websites. This has been done in such a way that it gives links to compare the services that it offers with other hospitals in terms of price, quality and the place. The websites also link the social media and gives a place for the feedback so as to evaluate the services for the better services. It also provides testimonials compared to other hospitals that do assume, this makes the hospital to be on the competitive advantage.The websites reveal the facilities which play a major role in advertising the hospital. (Mark, 2012)
III. Print media. The hospital has adopted the usage of print media. The hospital has strategized in such a way that it uses the magazines that make lot of sales, the wall street journal, to advertise its products. This has been effective in the advertisement because most of the people often read the
