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Create a 2 page essay paper that discusses REDBULL: What information do you have about the firms competitors Are there different strategic groups in this industry If so, along what dimensions.in the U
Create a 2 page essay paper that discusses REDBULL: What information do you have about the firms competitors Are there different strategic groups in this industry If so, along what dimensions.
in the United States and Canada within a distribution network but also invests on the retail market through wholesale clubs and grocery chains (Datamonitor, 2008). Monster has a partnership with Coca-Cola Company in efforts to ensure that they enjoy a stable position in the market and beat the competition that other energy drinks such as Red Bull presents (Marketline, 2012).
Pepsi Co is yet a key competitor in the energy drink industry with its drink branded as Sting. They are the second in ranks for companies that produce carbonated soft drinks. The drinking brands include Mountain Dew, Pepsi and other diet alternatives. Pepsi has its products in more than two hundred countries where the United States market generated more than fifty percent of the sales. Coca-Cola Company is the most famous company for the production of drinks but in the category of energy drinks, Red Bull takes it down in big percentages. It has the most demanded brand such as Diet coke, Coca-Cola, Sprite and Fanta. Other recent brands include minute maid, vitamin water and PowerAde (Wilson, 2009). Like Pepsi, it reaches more than two hundred countries worldwide.
Consequently, the competition in the industry, Red Bull focuses on the strategy of non-price competition such as offering exhilarating events, sponsorships and high-quality products. They attract more demands to their products by growing in more than forty percent market share. It has major influences on the performance of the few competitors in the market since it is one of the significant pioneers found in the energy drink industry (George, 2013). It is considered the benchmark of the industry. Red bull has a sister brand that is non carbonated. The brand is owned by the TC pharmaceuticals and has performed well in the China market by being second in ranks. In the Latin America, Burn is the main competitor when it comes to the energy drinks industry however. Red Bull still remains at the top of the tables. Monster has put up various
