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Create a 2 page essay paper that discusses Summary of The American Advertising to Selling Entirely New Products (history od advertising).During the same time period brands started to come to the foref
Create a 2 page essay paper that discusses Summary of The American Advertising to Selling Entirely New Products (history od advertising).
During the same time period brands started to come to the forefront with the first brand named as Quaker Oats. This was because goods produced by brands started gaining acceptability.
Organizations realized the importance of safeguarding their brand name and by 1870 laws that were made at the federal level that regulated trademarks came into existence.
New ideas of promoting products such as the use of containers that were shaped as log cabin were being used to package the Log Cabin Syrup.
Advertising messages started becoming friendlier and this was recognized as the change in selling procedure from hard to soft sell. Copy writers such as John Powers started using honesty in their advertisements (OGuinn 84).
Since there was a ban of using pictures in newspapers, organizations created slogans for their products and repeatedly played them or displayed them. During the period of 1884, the development of flexible films allowed every individual to take pictures.
The very first advertisement that was colorful came into existence during the period of 1893 and motifs of the healthy baby gained immense popularity. Artists started creating photo adverts such as Jesse Smith who created adds for Kodak.
Advertisements started becoming biased as in most of the ads the people belonging to the African American society were displayed performing low paying jobs. Those belonging to the Asian race were depicted as poisonous for rats to advertise rat killing poison.
Products started selling throughout the nation with the help of advertisements and one of the industries that heavily advertised was the soap manufacturing industry. During this time period Coca Cola was being sold as a fountain based beverage.
Advertisements that were exhibited in departmental stores encouraged customer to purchase goods that they previously did not buy. The prices of goods started becoming expensive with the sale of bicycles at $100.