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Create a 22 page essay paper that discusses Select an ebusiness company (regional or international) and prepare a case study about what makes it special (you may want to re.These retail firms like Ama

Create a 22 page essay paper that discusses Select an ebusiness company (regional or international) and prepare a case study about what makes it special (you may want to re.

These retail firms like Amazon are countering the sale and purchase of large number of products pertaining to different categories through its internet sphere. In fact, the emergence of these online retail firms has changed the way through which the people generally make purchases and sales. People started becoming more accustomed to the virtual sphere where they were presented with a huge variety of options of many commodities belonging to different categories. Further the online retail firms like Amazon started intensifying their product portfolio through the activities of mergers and acquisitions and presented to the customers quality products at cheap and affordable prices. Further the study of Amazon is also conducted based on the twelve new principles brought out for the emerging internet economy by Kelvin Kelly. The activities of Amazon is also closely monitored against the practices of its several competitors like EBay in the online retail market and other physical dealers of books and compact discs like Waterstone’s Book company. Such close monitoring would help to understand the effects and potency of Amazon’s strategic initiatives taken to rule the online retail market.

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