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Create a 3 page essay paper that discusses Communications course: Orality and Literature.The advancement of technology is very fast. Till recently the thinking has been that the domain of television a

Create a 3 page essay paper that discusses Communications course: Orality and Literature.

The advancement of technology is very fast. Till recently the thinking has been that the domain of television and Internet are separate and they are competitors. The system of television delivery shifted from air waves to cables and then to dish. Now it is moving to Internet. This has resulted in a sea of changes,

a great increase in the TV content, novel approach to advertising, and TV entertainment production and its delivery. TV and Internet, the bitter competitors not long ago, have become allies!They have become the alternative beats of the same heart!

Commercial advertising, thus, has become the guessing game. Advertising is no more a free venture. it has turned out to be a time-management issue as far as Internet is concerned. When television is delivered via cable, air or satellite, the per-hour time-schedule normally earmarked for advertising is about 18 minutes. The issue of ad-decisions is done on the basis of generalized demography of the audience. Thus, the messages are selectively delivered. From the point of view of viewers the video content and the preferences assume importance.

If one poses a question, who possesses the highest knowledge about the concept of "The world is one family," doubtless, the answer is the Internet! It can reach anywhere and it has spread in all branches of knowledge, and has grown like an octopus. It is an amazing addition to our lives.

The main advantage of the television is pure entertainment. From the point of view of the individual, it has no other utility. But Internet provides opportunities galore. Look at the communication revolution the E-mail has created! It has deeply impacted the revenue of postal departments all over the world. It has saved both time and expenses. The search engines of the Internet have amazing capacity and they bring at your door any information under the sun, within seconds!It has created new types of business

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