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Create a 3 page essay paper that discusses IndyCar: Returning to Motorsports.When Randy Bernard issued a $5 million challenge and none accepted it from NASCAR or Formula 1, he was forced to split the
Create a 3 page essay paper that discusses IndyCar: Returning to Motorsports.
When Randy Bernard issued a $5 million challenge and none accepted it from NASCAR or Formula 1, he was forced to split the win with a fan with with Dan Wheldon. Unfortunately, Dan Wheldon was killed in a horrific crash in one of its major racing event tarnishing the brand over the safety concern of IndyCar. This is a critical issue because other concerns such as the need to reconnect with its fans and sponsors will not become viable if the brand itself is marred with safety considerations.
The need to protect the brand of IndyCar is imperative. If the brand itself is compromised or doubted by safety issues, it would be very difficult to position it in the market (Joseph, nd). It is therefore imperative that Indycar must dispel the safety concern about its race. It can dispel it by allotting more time about the safety in its car and its race with VERSUS which gives IndyCar more airtime. This challenge is not unsurmountable because Formula 1 and NASCAR had also its share of accidents but it managed to overcome it.
IndyCar should also address the stability of its schedule and go back to its roots where it attracted a strong following. It is important to note that unlike Formula 1 races where its customers can already identify and anticipate its Grand Prix, IndyCar is not yet that entrenched in the market and thus it still need to solidify its position in the market by the predictability of the race. By making its races predictable, fans can easily monitor the races and this will encourage followings among its intended market. It is important to note that car racing, regardless if it is Formula 1, NASCAR or IndyCar, is a spectator sport where its viability as a sports event depends on its fan base. Its fan base will solve the problem about sponsorship and can in fact will be in better position to command price if it has the necessary fan base. Having said this, IndyCar should not let the financial problems of its race promoters beset its schedule such as
