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Create a 4 page essay paper that discusses Keda's SAP Implementation and Identification of Major Issues.Download file to see previous pages... This resulted in the augmentation of its brand image and

Create a 4 page essay paper that discusses Keda's SAP Implementation and Identification of Major Issues.

Download file to see previous pages...

This resulted in the augmentation of its brand image and dominance over other apparent players (Richard Ivey School of Business, “Keda’s SAP Implementation”).

Moreover, it also positioned itself as one of the top national machinery producers and a leader in the building-material machinery firm, with revenue of 1,425 million CNY in the year 2009 (Richard Ivey School of Business, “Keda’s SAP Implementation”). Thus, to maintain its supremacy, Keda desired to implement computerisation in its operational process in order to enhance its operational competencies across diverse product-lines (Scribd, “Ceramic Industry”).

Keda is a branded organisation in the sector of ceramic machinery manufacturing, operating with the desire to offer value added products at an efficient cost. The underlining aim of Keda is to augment its status and profit margin among other competing firms of this sector. Besides, in order to attain this objective, it is extremely essential to maintain a centralised decision making procedure and an appropriate inventory management system. With due concentration to this aspect, the president of Keda, Mr. Fan Zhu also made an attempt to implement an entirely computerised ERP software package such as SAP to integrate the functions of the business. It was expected to facilitate Keda in enhancing its level of productivity and profitability. In addition, due to intricacy in the pricing of the materials among its distributors and retailers, the brand also faced a considerable extent of dilemma which was mainly due to lack of pricing details and information technology packages. Lack of integration among the organisational hierarchy is another significant issue which resulted in the downfall of Keda’s total sales as well as brand value in global perspectives (Richard Ivey School of Business, “Keda’s SAP Implementation”).&nbsp.The two alternative paths of activity employed by Keda was the implementation of SAP ERP software package and the computerisation process (Richard Ivey School of Business, “Keda’s SAP Implementation”).&nbsp.

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