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Create a 5 page essay paper that discusses Construct development and scale creation.Download file to see previous pages... 503). In a latter study, Wood, Parker and Keefer (2011) defined EI as “a co
Create a 5 page essay paper that discusses Construct development and scale creation.
Download file to see previous pages...503). In a latter study, Wood, Parker and Keefer (2011) defined EI as “a constellation of abilities, competencies and dispositions related to perceiving, understanding, and managing emotions of self and others” (p. 763). Based on these definitions, EI involves recognizing, understanding, using and dealing with one’s emotions and that of other people in order to guide thinking and actions. The studies (Song et al., 2004. Mayer et al., 2008. Parker et al., 2011) used numerous factors to measure EI, which can be grouped into understanding and perceiving one’s emotions, understanding and perceiving other people’s emotions, using emotions for goal achievement and regulating one’s emotions. From each group, five items were selected as shown below. EI Constructs Strongly Disagree (1) Disagree (2) Neutral (3) Agree (4) Strongly Agree (5) I have good understanding of my own emotions. I know the differences in the emotions that I am feeling. I have good understanding of the emotions of people around me. I can express my feelings very well. I have good control of my emotions. The appropriate method of scaling is ordinal, which involves the ordering of variables (Jackson, 2008). Measuring EI involves the determination of the scores for each individual respondent on each item in the instrument. A higher or lower score indicates individual rating for each item. The total score determines the extent of EI of each respondent. Higher scores mean greater emotional intelligence and vice versa. A score of 5 is assigned to “strongly agree” and a score of 1 is assigned to “strongly disagree”. The items were organized into a self-report instrument. Measuring the EI of the respondents involves the collection of numerical data, which makes the investigation quantitative. As such, a self-report instrument is more appropriate than the qualitative method of interviewing. Part II: Analysis and Justification Instrument Development The instrument would be distributed to marketing and sales students. People in this group will work in a field that deals directly with people. Effectiveness in this field is determined by knowledge and acquired practical skills, which encompasses the ability to understand one’s emotions, understand other people’s emotions, and use these understanding to communicate with people well in order to send a message and draw the desired response. This ability is encompassed by the construct EI. The targeted population comprise of enrolled full-time or part-time students enrolled in undergraduate and graduate marketing and sales courses. Year level, degree level, gender, and ethnic background also characterize the population. Given a population of 2000 university students enrolled in marketing and sales, the instrument will be given to a sample of 696 randomly selected students. This number was derived by using a 95% confidence level and 3% confidence interval (Ardilly &. Tilly, 2006). The size of the sample supports a lower margin of error and higher confidence level. The instrument would be generalized to students and practitioners in fields that deal directly with people. Nevertheless, the instrument can also be used in broader settings.
