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Create a 6 pages page paper that discusses pfizer corporation. According to the research findings, it can, therefore, be said that Pfizer is a market leader in the biopharmaceutical industry, commandi

Create a 6 pages page paper that discusses pfizer corporation. According to the research findings, it can, therefore, be said that Pfizer is a market leader in the biopharmaceutical industry, commanding a significant market share for human and animal medicines, consumer healthcare and nutrition products. The growth of the company since its incorporation in 1942 is illustrated by acquisitions of other companies, such as the recent acquisition of Wyeth in 2009 to a tune of US$68.2 billion and 92 percent of King Pharmaceuticals in 2011 for US$3.3 billion. Continued expansion at the company is a testament to the achieved success, for instance as illustrated by the recent strategy enhancement of the Animal Health and Nutrition function in 2011. Reorganization of strategy is witnessed at Pfizer for instance in the recent sale of Capsugel wing for US$2.4 billion in 2011, without compromising its position in the market. Other acquisitions include those of FoldRx Pharmaceuticals in 2010 as well as Excaliard and Icagen in 2011. Products portfolio for the company extends from specialty care that entails ordinary prescription drugs and oncology products. Animal health products such as vaccines and anti-infectives coupled with a consumer healthcare segment with supplements and personal care products complement additional market diversification. Examples of such products brands include BeneFIX, Enbrel, Genotropin, Geodon, and Aromasin. Global presence across the continents illustrate business success in competing at the highest levels, with a keen interest on the emerging markets such as Africa, Latin America, Middle East as well as Central and Eastern Europe.

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