Create a 6 pages page paper that discusses the concepts of creativity and innovation applied to solve a business problem.

Create a 6 pages page paper that discusses the concepts of creativity and innovation applied to solve a business problem. One of the major problems that the United Kingdom is grappling with is obesity. According to the BBC, 64% of the adult population in the United Kingdom is obese or overweight (BBC, 2014). Like in the U.S., the number of preventable deaths that are caused by obesity is soaring and seems to be increasing every year. Obesity is associated with diseases and health conditions such as stroke, heart disease, and diabetes. Statistics indicate that between 1980 and 2008, the population of obese around the world increased from 23% to 34% (BBC, 2014). While the rate of increase of obesity cases has generally reduced over the last couple of years, the problem remains a major concern to many nationals as well as the U.S. government. In a bid to contain the obesity problem among children in the U.K., the government introduced new guidelines on the foods that children are to consume while at school and banned the consumption of soft drinks in schools among other measures (BBC, 2014). The government also engaged in a campaign aimed at sensitizing people about the benefits of healthy eating as an effective measure against obesity. These measures have been fruitful to an extent as people seek cheaper alternatives to the fast foods they have long been accustomed to. Some of the alternative foods that most health-conscious people nationals consume include processed vegetables, fruits, and less red meat. The move toward healthy eating has been emphasized by the U.K. government to the extent that McDonald’s had to close about 20 of its branches in the country and several other fast-food chains and stores have witnessed a significant reduction in their profits or altogether closed. While noting that the social environment can influence the frequency and level of creative behavior, Amabile points out that creativity involves the production of novel, practical, and helpful ideas in any domain.