Create a 7 page essay paper that discusses Attempts to Control the Downloading of Copyright Material.Download file to see previous pages... One such case involved two media giants that include Google

Create a 7 page essay paper that discusses Attempts to Control the Downloading of Copyright Material.

One such case involved two media giants that include Google and Viacom. Google is a new media technology giant that owns and operates numerous websites including YouTube. On YouTube, users upload, share and view content that has been criticized by various corporations for including copyright material. Viacom raised a similar claim against YouTube saying that Google users constantly upload and view Viacom copyright content and Google earns profit through such contents. Viacom made a claim of one billion dollars against Google. Google did not deny the claim that users upload copyrighted content. Google counterclaimed that is was working under legal jurisdiction by following Digital Millennium Copyright Act’s safe harbor provisions. Finally, Google won the case based on this claim. In this paper, we attempt to focus on this particular case of Viacom vs. Google and discuss the regulatory issues that have arisen from this issue. We would be analyzing this case and the factors that influence these regulatory issues. Viacom vs. Google Viacom vs. Google is one of the most discussed and important cases in the recent era that concern with copyright issues and their regulation. Both media giants came at a clash with each other over the content posted on Google’s YouTube. YouTube is a subsidiary of Google that operates as a leading social networking site where users can post upload, share and view photos. While most of the content viewed on YouTube is uploaded by individuals, corporations have also used the website to promote their own content. These include other media giants such as BBC, CBS, and CNN etc. Google generates great amount of revenue from the website since it is the leading video uploading and viewing website. Though video sharing, uploading and viewing is free on the website, the website generates money through the advertisements posted on the right hand corner of the website. However, YouTube has been under great scrutiny due to the fact that it is unable to manage the content being uploaded on its website. Numerous companies including Viacom have filed lawsuits against Google for being unable to prevent the uploading of copyrighted material on the website. Even though, the website warns against uploading videos containing any copyright issues but strict action against the issue is yet to be taken. The legal law suit that Viacom filed against Google demanded an amount of 1 billion dollars in damages due to the copyrighted content placed on YouTube that belonged exclusively to Viacom. These clips included episodes of Viacom’s favorite shows including South Park, SpongeBob Square Pants, and The Colbert Report. Viacom argued that it found more than ‘160,000 clips of its programming have been available on YouTube and that they had been viewed more than 1.5 billion times’ (Peters, 2007). Viacom further demanded that the court take serious action against Google to prevent it from posting other such videos on their YouTube website. Main regulatory issues The argument presented by Viacom is accurate on a variety of aspects. This case does indeed raise certain regulatory issues, most important among which is the issue of presenting copyrighted material. The UK copyright law allows certain kinds of works to be copyrighted.