Create a 8 pages page paper that discusses main aspects of public relations. Public relations make sure that there is no communication gap between consumers, employees, and the organization. However,

Create a 8 pages page paper that discusses main aspects of public relations. Public relations make sure that there is no communication gap between consumers, employees, and the organization. However, the most important part of public relations remains reputation management because, without a good reputation, the failure of the organization is inevitable.

The main purpose of business organizations is to maximize their profit and create as much value for their shareholders as possible. Business organizations believe that “money now is more important than money later” (CIPR 2010). Business organizations mainly focus on making a profit at any cost. Public Relations is a very important part of the business because it advocates building reputation and relationships with the customer which can lead an organization to profit (Horton 2005). PR focuses on the future and how to increase the loyalty of the customer to the organization. The PR makes an effort to maintain a good image of an organization with the public and its customers. The concept of public relations gained much attention in the past two decades because its importance was realized by many organizations.

The concept of reputation management is relatively new to the business world. It is now becoming increasingly important for business managers to maintain an ideal “image” of their brand to keep the customers coming. Reputations management has often been referred to as the “engineer of public consent”, “developer of goodwill”, builder of public opinion”, “perceptions manager”, etc (Hutton 1999). According to the UK’s Charted Institute of Public Relations, “public relations is about reputation – the result of what you do, what you say, and what others say about you”. Public relation is a discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behavior. It is a planned and sustained effort to establish maintain goodwill and mutual understanding between an organization and its publics” (CIPR 2010, pp.1).