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Create a persona based on market research for the brand that you are using for your final project. Use this article on the art of personas as a...

Create a persona based on market research for the brand that you are using for your final project. Use this article on the art of personas as a reference point. After you review user analytics from Facebook, Google, or Instagram, decide which platform(s) you should most heavily focus on. Explain your decision using evidence from the user analytics to support your rationale.

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