Creative Strategy and Execution in Advertising BUS 317

https://online.vitalsource.com/books/126028459X/epubcfi/6/30[;vnd.vst.idref=chapter08]!/4/2/2[page190]@0:0

The most effective advertisements begin with a creative strategy. To develop a creative strategy, many advertisers use the Creative Pyramid as a guide. For this discussion, review Chapter 8 of the textbook and address the following:

• Describe the creative pyramid and each of its five levels.
• Explain how the creative pyramid is related to the advertising pyramid.
• Locate an example of a still-image advertisement (e.g., a billboard, magazine advertisement, social media advertisement, etc.) that exhibits the principles of the creative pyramid. Include the advertisement in your post as either a link or an attachment. (Remember to create a reference entry and cite the source for the advertisement you select.)
• Describe where the elements of the creative pyramid are used in the advertisement, referring to Exhibit 9-2 (p. 224) for an example.

Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.