CRITICAL RESPONSE ESSAY 5 ANALYZING PRINTED ADS Approx. 4 pages, double-spaced “Advertising firms understand our fears and desires at least as well as we understand them ourselves, and they have at th

CRITICAL RESPONSE ESSAY 5ANALYZING PRINTED ADSApprox. 4 pages, double-spaced“Advertising firms understand our fears and desires at least as well as we understand themourselves, and they have at their disposal the expertise to exploit them. Such firms employtrained psychologists and some of the world’s most creative artists and use the mostsophisticated and well-researched theories about the motivation of human behavior.”(Moore and Parker, Ed. 9)Look carefully at each of the three advertisements below. Look at the images (every singlepart) and at every single word (even if there are only one or two)Write a page, or, slightly more if you need it, on each ad. This is what you must include (pleasenumber each part of your response using 1-7):(1) First describe what you see and read—do this in intricate detail. In your descriptionconsider the layout, color, design, and font of the ad.(2) Who is the target audience for this ad? Why do you think this?(3) Does the ad work on our emotions and/or our reasoning powers? Does it work by usingpeople we would admire or think of ourselves as being? Does it depict situations wewould/not like to find ourselves in? Explain carefully and clearly.(4) Which slanting techniques (chapter 5 of Moore and Parker) can you detect at work inthe language of the ads? Here refer back to what you described in your answer tonumber (1). Be careful here to say which words and phrases are slanted, what thetechnique being used is (name it), and give reasons for how it is being used in the casesyou identify.(5) Does the image in the ad give us useful information about the product it’s selling, and ifso: what is it? What more can say about how the images used (refer back to what youdescribed in your answer to (1) above)?(6) In one carefully constructed sentence answer the following question: What is theprimary belief or value that is implied by the ad?**(7) By way of a conclusion, for each ad, write a couple of sentences on how effective youthink it is; always include your reasons.Grading Criteria: (1) A detailed answer for each of 1-7 above for all three ads, (2) Good effortusing your sharp powers of observation, (3) Correct use of the critical thinking concepts at yourdisposal in chapter 4 and 5 of Moore and Parker, (4) I am looking for clear and grammaticalwriting with evidence that your work was proof-read.**For example, an iPhone ad says: “There’s iPhone and then there’s everything else”. I can infer(read between the lines so to speak) from this, that the “main message” that Apple wants meto get from their ad is: If I own an iPhone, then by association, I will be in a class of my own.