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Critical Thinking case study for Business Students

You have been recently hired as Public Relations Director by Smart Media Education, a non-profit organization whose mission is to educate youth and parents on a critical approach to consuming modern media.  In one month your first big event is to present to a group of the nations's high school juniors and seniors at the annual Youth Leadership Conference in Washington D.C. Approximately five students from each of the 48 contingnous states will be in the audience.

Your objective is two-fold: 1) Demonstrate that media consumption requires a critical thinking approach and 2) Explain the impact of media on society.

The assignment:  In this assignment you will prepare for your presentation in Washington D.C.

Part One: the first part of your presentation objective

Identify two television commercials that each uses a different logical fallacy to persuade consumers.  You MUST PROVIDE A LINK TO VIDEO OF THE COMMERCIAL.

For each commercial

Quickly summarize the commercial.  What is happening and what is the commercial specifically convincing the audience to think? Identify the logical fallacy used in the commercial and support your choice with details from the commercial. Present your finding in an essay of TWO pages MINIMUM.
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