Critically analyze “McDonald’s Hopes New Social Media Question-and-Answer Will Modify Food Image” Executive summary (50 words minimum and 100 words maximum)Outline of the social media research methodo

************ **** ************************************************ ******* In *** ******* ********* ** ********** how ******** tried hiring ************ ** ********* *** designed the ****** ***** listening ***** for ********* *** ***** ** *** firm ** society The **** ** ****** * severe ****** **** ** ***** ** ***** *** ** *** ******* of *** food being ******* ** ****** **** healthy foods ** *** ** * reduction ** ***** ** *** company *** *** ********** ** solve *** ***** which they **** ****** **** ***** ** use *** ********* media * *** * ********* ***** was *** ******* ********* ** prediction **** the ****** madeOutline *** ****** media ******** *********** **** by ************ ******* ***** ********** ***** there *** * gradual ******** ** *** sales ** the company ** a ****** ** ********* concerning ******* foods *** ********* ***** *** made ****** ***** eating burgers **** a **** which ******** ** * **** **** ** *** fast-food ******** For the ******* ** ** able ** *** **** ********* *** company *** **** ***** ******* *** then arranged * ****** media ******** that ****** ***** ** ************ **** ****** ********* strategies *** ******* what ******** wants ** **** *** ***** their ***** in *** ******* *** ******* **** up **** * site *** ********** *** ******** of ********* *** by the *************** ******* ** ********* to *** texts ***** *** ***** ****** live ****** ******* ******** ******* **** ****** *** toughest ********* have ** be asked *** ******** *** does *** **** **** ** be ********* in advertisement **** marketing **** ** ****** *** response ** this **** ** ******* *** a second ***** method ** the ************ ******* ** ***** the ****** ***** They *** release * ***** **** **** ******* *** the ******* ** ********** ** ***** prepared ******** **** ******** for *** ******* ******** *** ***** *** over **** ******* ***** The ******* started responding ** *** questions **** the ********* plus food *** ** *** It ******* *********** *** ******* **** ********* ** *** ** ****** ***** sites besides ******* ** **** ***** **** ********* ****** *** ***** **** other ****** ******* ***** give ******* ** the ********** *** ******* *** ***** **** series of clip vignettes ***** had been ******** on **** ******** ***** Twitter ******** **** the ******* channel The ******* *** ********* the **** ******** *** ********** ********* ********** ***** and ******* ********** ******* ******* ****** **** ** the **** discussionsAnalysis ** *** ********** ********** **** this approach *** main ********* **** the ******* ** ****** ** **** ** ** * fast-food ***** **** is working ******* making ***** while currently **** ****** *** ********* of ******* *** other health ****** ***** *** ******* to **** ***** *** food being **** ** *** **** ****** *** healthy ***** *** ******** ** * decrease in *** ***** ** *** ******* The ******* ** ******* ** change *** ***** ***** **** are *** ****** its products ****** *** committed ** ****** ******* foods ***** ** *** company will *** **** the ********* steps then ****** **** ****** ***** **** ************ **** ******** *** been ********* *** **** *** ******** * ****** in *** ******* of *** **** ****** **** focusing ** ************ alone· ***** ******* *** ******* ** ********* ***** **** do *** ******** people they *** providing ******* ******* **** ******** is *********** ** the **** *** it ** not able ** **** a bridge ******* *** ********* making sure ********** ****** new ***** ** *** ******* ******** ** focusing on ************* skills *** *** ****** ** **** * ******** to * problem **** *** company is facingProposal ** alternative ********* social ***** ******** ******** ** *** ****** ********* *********** of *** ******* where the ******* has ** focus ** *** quality of *** **** *** company ****** **** ** with originality **** experiment **** *** ************ *** a ****** **** ******* **** The ******* ****** *********** ** developing ******* ***** **** give ** ** ********* in *** purchase of ***** ******* **** can apply *** **** strategy ** identify the ***** ********* **** **** the ******* ******* **** **** **** be **** to know *** ***** and ***** ** ********* *** the ***** ********** **** ****** *********** **** **** **** *** **** ******** ** the ********** ** new *********** **** have ******* ***** **** will ******* a ******** ********* ******** that assures ********* of their ******** **** ****** heavily ****** in the ****** media ********* ******* ********** *** **** ****** on ****** media ****** ******* *** menu there are **** **** ******* ******** ******** *********** ******** ** ********* ****** **** ***** *** sugar ******** in jumbo **** ***** wheat ****** **** beverage **** **** ********* ****** *** ***************** on *** ******** and *********** **** ********* ******* *** **** ** ******** **** ********** *** ******** ** ****** media and ********** every ******** **** ***** **** ** *** ********* which ******* ***** ******** ** having * healthy ****** in *** ***** ***** ** *** company **** ** *** ***** *** *** ***** *** ******** ** ****** ***** *** ******** ********** ** the ****** ********* *** **** ** **** **** wonders *** *** ******* if **** ********* *** **** advertised ** ****** media· ********* ***** *********** *********** ******* Incorporating **** ********** ***** **** the items **** a ******** *** ***** ******** **** **** ice ***** *** the *************** *** *** ******* it *** **** ******** ******* ******* **** ** *** ******** **** ***** *** ***** **** policy They **** been ****** adjustments ****** the ****** *** the health and ******** ** ***** ******* For *** ******* **** ********** ********* types ** ***** will *** *** the company ****** ** **** ***** They *** used ** ******** ***** **** face ******** and **** ****** *** them rather **** ********* ** answering old ******* questions ***** **** not drive new ** *** ********* Customer ******* speed **** enhancing ********* *** ******* ** *** ***** **** the company should ******* ** the ******* *** ******** *** ********** **** *** ****** ********* then it will dominate the **** **************************** ***** *** ****** ***** ******************* **** ****** **** ***** Forbes https://wwwforbescom/sites/robertpassikoff/2014/10/14/mcdonalds-hopes-new-social-media-qa-will-modify-food-image/#70bf235f3f6dRobert Passikoff "McDonald's ***** *** ****** Media ******************* Will Modify **** ****** ****** Oct 14 ************************************************************************************************************************************************************* ******* ** the ******* ********* ** ********** *** ******** tried ****** ************ ** ********* *** ******** *** ****** ***** ********* means *** ********* the image ** *** **** ** ******* *** firm is ****** * ****** ****** **** it ***** ** ***** *** to *** ******* ** the food ***** ******* ** people **** ******* ***** it *** ** * reduction in ***** of the company and *** ********** to ***** the issue ***** **** were ****** they ***** to use the ********* media * and A ********* ***** was *** correct ********* ** prediction **** *** ****** *********** *** social ***** ******** *********** **** ** McDonald’s ******* ***** ********** ***** there was * ******* decrease ** *** ***** of *** ******* as * ****** ** awareness ********** ******* ***** *** ********* ***** *** **** ****** start ****** ******* once a **** ***** ******** in * **** **** ** *** ********* ******** For the company ** ** **** ** fix **** ********* *** company *** **** ***** ******* *** **** ******** a ****** ***** ******** **** ensure ***** is ************ **** social ********* ********** for ******* **** ******** ***** ** **** *** ***** ***** ***** ** the company The ******* **** up **** a **** *** addressing *** ******** of customers *** by *** *************** driving ** ********* to *** ***** heavy *** ***** ****** **** social ******* response Through **** method *** toughest questions have ** be ***** *** ******** *** **** *** **** **** ** ** different in ************* **** ********* than in retro? *** ******** ** **** kind of problem *** * ****** ***** ****** to the ************ ******* ** ***** *** ****** ***** **** did ******* * ***** **** that ******* *** *** picture ** ********** is ***** prepared prepared **** finagled *** *** ******* shooting *** ***** had **** **** ******* ***** *** ******* started ********** ** the questions from *** ********* **** **** one by *** ** ******* individuals *** sending **** ********* ** *** ** ****** media ***** ******* ******* ** will reply **** webisodes behind *** scene **** ***** ****** ******* ***** give ******* ** *** ********** The ******* *** ***** this ****** ** **** ********* ***** *** been ******** ** **** ******** sites ******* ******** **** *** ******* ******* *** ******* *** ********* the **** channels for ********** questions concerning foods *** ******* ********** content besides ****** part ** the open ******************* ** the ********** ********** **** **** approach The **** ********* **** *** ******* ** facing is **** it is * ********* ***** **** ** working towards ****** ***** ***** ********* **** ****** *** ********* ** obesity *** other ****** ****** which *** ******* ** **** ***** *** food being sold by *** **** ****** *** healthy which has resulted in * ******** in *** ***** of the company The ******* ** ******* ** ****** *** ***** ***** **** *** *** ****** its products People are ********* to ****** healthy ***** hence if *** ******* **** not **** *** ********* ***** **** ****** **** forget about **** ************ **** ******** has been ********* *** **** *** ******** * ****** ** the ******* of *** **** ****** than ******** ** ************ ******* ***** ******* the ******* to ********* ***** they ** *** ******** ****** **** are ********* ******* foods· **** ******** ** transparent ** *** **** *** ** ** not able ** **** * bridge ******* the ********* ****** **** ********** ****** *** items to *** table· Strategy ** focusing ** communication ****** *** *** ****** ** **** * solution ** * ******* **** the ******* is ************** ** alternative ********* ****** ***** ******** ******** ** the author ********* *********** of *** ******* where *** ******* has ** focus on *** ******* of *** **** *** ******* should **** up with *********** **** ********** **** *** ************ *** a ****** **** ******* **** *** company ****** *********** on ********** ******* ***** will **** ** ** advantage in *** ******** ** their ******* They can ***** *** **** ******** ** identify *** goods ********* need **** *** ******* Through **** they will ** **** ** **** the ***** *** ***** ** customers *** *** costs involved· **** ****** reestablish **** **** plus *** **** strategy ** the ********** ** new *********** plus have ******* foods They **** ******* * ******** ********* ******** **** assures ********* ** ***** ******** They should ******* ****** in *** ****** ***** ********* ******* ********** *** **** ****** ** ****** ***** forums ******* *** **** ***** *** junk **** ******* salads· ******** *********** ******** ** ********* Having **** ***** *** sugar beverage ** ***** **** whole ***** ****** plus ******** **** **** ********* ****** *** ***************** ** its products *** restaurants **** ********* ******* *** **** of products **** ********** the ******** ** ****** ***** *** ********** ***** ******** will bring **** ** *** limelight ***** ******* ***** ******** is ****** a ******* option ** the ***** ***** ** *** company **** is *** ***** way for doing the campaign on ****** ***** *** ******** production ** *** public ********* *** menu it will work wonders for *** company if **** ********* and **** ********** ** ****** media· Healthier ***** selection· *********** ******* ************* **** vegetables right into *** ***** **** * ******** Low sugar drinks· Soya **** *** cream *** the *************** *** the company it has **** changing ******* ******* **** ** the products **** offer *** ***** **** ****** **** **** **** ****** *********** before the ****** for *** ****** *** ******** of ***** clients *** *** ******* it's ********** ********* ***** ** ***** **** *** *** *** ******* invest ** **** ***** **** *** **** to ******** ***** **** **** ******** *** **** ****** *** **** rather **** ********* ** answering old ******* ********* ***** will *** ***** *** ** *** ********* Customer ******* ***** plus enhancing products' top ******* ** *** focus **** *** company ****** enhance ** the ******* *** ******** *** challenges **** *** ****** ********* **** ** will dominate *** food industryReferencesMcDonald's ***** *** ****** ***** ******************* **** modify **** image ****** ************************************************************************************************************************************ ********* "McDonald's ***** *** Social ***** ******************* Will ********** Image" Forbes *** 14 **********************************************************************************************************************************