Critically read the posts of your peers and respond to their post. When responding, seek clarification, share your personal experiences that relate...

Critically read the posts of your peers and respond to their post. When responding, seek clarification, share your personal experiences that relate to their experiences, and provide feedback.  

The goal of business strategy is to provide direction and purpose to a company. There are two generic business strategies that are used as the foundation of a business strategy that is created. The two generic business strategies are cost leadership and differentiation (Grant & Jordan, 2015). In an interview with the previous CEO of P&G A.J Lafley, he describes how differentiation was used. Differentiation at P&G was used to diversify products sold and had a strong focus on their consumers wants and interested.

A corporate strategy is developed to create a long-term strategy for an organization (Grant & Jordan, 2015). Using the innovation strategy Connect and Develop and the Transnational global business structure allowed P&G to take back control of their company. These strategies allowed P&G to maintain their competitive edge by creating positive relationships with other organizations and developing a new structure to provide faster customer response time.

What I have found is that it appears P&G developed a purpose for making and selling their products and has kept the foundation of their organization going for 179 years. P&G has experienced setbacks, but has always circled back to valuing their customers and employees and that direction has kept them successful. Using differentiation allowed them to diversify their products to concentrate on their primary focus of their customers.