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QUESTION

Customer Needs (Make sure to visit the site...250-350 words)Visit GE Healthcare (Links to an external site.)Links to an external site. (http://www3.gehealthcare.com/en). In context to the major point

Customer Needs (Make sure to visit the site...250-350 words)

Visit GE Healthcare (Links to an external site.)Links to an external site.  (http://www3.gehealthcare.com/en). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research?

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