Customer relationship management (CRM) is the company's strategy for managing their customer relationships.

Customer relationship management (CRM) is the company's strategy for managing their customer relationships. Relationship marketing means selling customer satisfaction—with the company's people and its brand—as part of its product. Select a local company with which you have a relationship. Include the following in your discussion:

1. Describe your level of loyalty to the company. What about your experience with the company brings you back time and time again?
2. What specific strategies does the company use to retain loyal customers?
3. What value do you get from the relationship, and how does the company capture value from you in return?