Customer Relationship Management History and Theory

Read the following  articles about unprofitable customers and the value of customers: 

Unprofitable customers.pdf

analysisunprofitablecustomers.pdf

calculating-ltv-1.pdf

customervalue.pdf

 Answer the following questions:1.  Review the attached  documents attached and discuss the value of customers.   (cite your sources) 

2.  Defines unprofitable customers and provides an analysis. 

3.  From the infographic discuss ways to determine customer value.  

4.  Refer and discuss the loyalty ladder in the Zunch document; Customer Relationship Marketing Building Customer Relationships for Enduring Profits in a Wired Economy. 

Reflections should include: 

• Review the rubric for details. 
• While there is no required page length for your presentation it should be comprehensive enough to fully address the questions.  In order to do so your presentation should be at two pages. 
• Integrates concepts from the associated reading. 
• Demonstrates critical thinking and analysis

ValueofCustomersRubric.docx